Specification of brand when preparing description of item for onsite public biddings

Abstract
The public bidding was implemented in line with the constitutional principle of efficiency, and it proved to be the most important innovation in the Brazilian Public Administration at the turn of the century. This article seeks to demonstrate the difficulty in drawing up the purpose and identifying the brand for Onsite Public Biddings. The public bidding has proven to be an excellent tool for purchase of common goods and services, as it seeks the lowest price.
Author Biography
Fabricio Daniel Nichele
B.A. in Business Administration from the Faculdade de Campina Grande do Sul (FACSUL), a post-graduate degree in Public Management and City Administration from FATEC/FACINTER. He also works in the area of Bids at the Federação das Indústria of the state of Paraná.